E43: Sasha Pieterse (Alison) of Pretty Little Liars Reveals Her New Venture Backed Startup
How I Invest with David Weisburd
00:00
Media strategy benefits, reaching influencers and dispensaries, and challenges faced by female founders
Exploring the advantages of utilizing a media strategy to reduce customer acquisition costs and enhance visibility for a new product, including leveraging press opportunities, influencers, and dispensaries. The chapter also delves into the challenges female founders encounter, such as unequal access to attention and opportunities compared to male founders.
Transcript
Play full episode
