The Role of Context in Prescriptive Advice

Timothy Stanley: Context is incredibly important when it comes to prescriptive advice of any kind. He says people have a tendency to ignore context in self-help books and online courses. The biggest error is not even taking the time to identify, you know, who am I writing to? Who is this for? Really? Not just a word but like what's going on in their world? What's their felt pain right now? And therefore, which ideas have the most power of relevancy?