Timothy Stanley: Context is incredibly important when it comes to prescriptive advice of any kind. He says people have a tendency to ignore context in self-help books and online courses. The biggest error is not even taking the time to identify, you know, who am I writing to? Who is this for? Really? Not just a word but like what's going on in their world? What's their felt pain right now? And therefore, which ideas have the most power of relevancy?
The path to success doesn't have to be as hard as we make it. In our pursuit of over-achieving, we tend to overwhelm ourselves until we burn out. According to Greg McKeown, this desperate pursuit of success gives us even less results and he's here to teach us how to succeed without burning out.
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