Everyone says they want to build a brand people talk about. Jerel from Tushy actually did it.Nik sits down with Jerel, Tushy’s Head of Growth, to unpack how the brand turned a taboo topic into a $100M success story and a household name. From truck ads in Times Square to bidet memes that break the internet, Jerel reveals the creative, operational, and strategic playbook behind one of the most iconic DTC brands in the game.

They dig into the real numbers behind out-of-home marketing, how to measure what “brand lift” actually means, and why balancing performance with creativity is the ultimate growth hack.

And, what vibes do you need for BFCM this year? Jerel breaks down his Black Friday mindset: how to scale profitably, keep your head cool, and crush Q4 without burning out.If you’re a founder, operator, or marketer who’s tired of playing small, Nik and Jerel are here to remind you: sometimes the boldest brands win big AND have a lot of fun doing it.

What’s Instant? They’re the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience:

Copy, products, and offers that adapt to your shopper’s behavior in real time.
Emails sent at the exact moment that shopper is most likely to buy.
11+ abandonment flows live in minutes.

Book a demo by Dec. 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠instant.one/limited

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Episode 390: Bears vs Packers, 49ers vs Eagles, Erin’s “Fur” Coat & Charissa’s Big Announcement

Calm Down with Erin and Charissa

Erin Sees Charissa's Jacket Reaction

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