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Episode 517: Expectations vs. Reality: Latest Global Findings for Financial Services & Digital Identity

Breaking Banks

CHAPTER

Misalignment between consumer priorities and investment in innovation

This chapter discusses a research report that explores the misalignment between consumer priorities and investment in innovation in the financial services industry. It highlights the lack of awareness among industry professionals regarding customer expectations and emphasizes the importance of listening to the voice of the customer. The chapter also touches on the need for simplification and streamlining of financial apps based on consumer feedback.

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