Is Twitter a Good Place to Stay Social?

The bigger brands obviously they have a brand to protect where the smaller businesses may still just be trying to grow that and build that brand. If your company's policy is to use Twitter as a communications tool or as a customer service tool, I would be very concerned about just abandoning that platform suddenly if people are used to talking to you there. So again, getting back to your point, it does come down to attention and putting a focus on where do you have that attention? 100%.