I Think They'd Have Gotten a Shart to Bite, You Know?

On the show today is Eric Bandholz — the founder and CEO of BeardBrand, which produces beard, hair, and skin products for men. He also hosts the Practice Ecommerce podcast.

I wanted to bring Eric on because several years ago I wanted to start a line of beard balms and oils and then discovered BeardBrand and knew that they had just nailed it. So I left that to them — and they've established an amazing brand.

Eric and BeardBrand really embody the premise of the show that everything is marketing since they started a Barbershop, their 1.6 million subscribers on YouTube know them for their education and documentary-style videos, and they prioritize customer service so much so that they offer free consultations over text.

You’ll hear about how they develop products, Eric's experience on Shark Tank, and building a brand through content marketing.

More on Eric:

• @bandholz on Twitter
• BeardBrand
• Practical Ecommerce podcast

Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim

🙌 Thank Eric for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com

You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.