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From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding

Marketing Spark (The B2B SaaS Marketing Podcast)

CHAPTER

Navigating Customer Onboarding and Retention Strategies

This chapter focuses on the crucial role of effective communication in the customer onboarding process and its impact on retention. It highlights the dangers of superficial marketing tactics and emphasizes the importance of genuine relationship-building to address negative customer experiences.

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