
From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding
Marketing Spark (The B2B SaaS Marketing Podcast)
Navigating Customer Onboarding and Retention Strategies
This chapter focuses on the crucial role of effective communication in the customer onboarding process and its impact on retention. It highlights the dangers of superficial marketing tactics and emphasizes the importance of genuine relationship-building to address negative customer experiences.
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