49: Marketing Above the Noise with Linda Popky
Everyday MBA
00:00
How Do I Control My Content?
As marketers, we used to talk about controlling our brand and the way the brand looks. So you can't control it. But what you can do is participate and monitor and beware and respond. Consumers really trust other consumers more than they trust brands that bring them products or services. We need to get the information out there but educate rather than sell.
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Transcript
