Off the Record with Scott Dorsey
Indiana 250: Off the Record with Nate Feltman
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Building a Tech Company: The ExactTarget Journey
This chapter examines the founding of an email marketing company, emphasizing the co-founders' vision and the significance of personalized communication in establishing brand loyalty. It navigates their entrepreneurial journey through challenges, including attempts to go public during a financial crisis, while highlighting the importance of company culture, notably their unique 'orange culture.' The speakers reflect on their commitment to building a local tech ecosystem in Indianapolis and the resilience needed to achieve success in a competitive landscape.
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