If Books Could Kill cover image

Malcolm Gladwell's "Blink"

If Books Could Kill

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The Subtle Influence of Priming

This chapter explores the phenomenon of 'priming,' demonstrating how specific words and ideas can unconsciously shape behavior through experiments like the scrambled sentence test. It also addresses the skepticism surrounding the reproducibility of social priming effects in psychology, questioning the validity of previous studies and highlighting the complexities of behavioral influence.

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