Is There a Radical Idea That Really Works?

90% of the time radical ideas don't work. Give me an example of a crazy experiment that was actually successful, and no one really thought it would be then. The solution is usually quite simple. Nine out of ten companies or teams are just not doing the basic yet. They're not. So usually it's the simplest stuff. Btisit actually that actually ends ut working? T i've one example, one more if you want. We cane a these words for consumer lc tronics companyand they were launching this big new razor. And nine, theres seven people in marbat didn't believe that that would work, but we tried it anyway,. It just exploded all

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