How to Sell Sports Merchandise to the Masses

Sports merchandise retailer Lids HD opened a 900-square-foot location in Queens based on its website lidshatdrop.com. Competitor Fanatics is also exploring new lines and overseas opportunities, and some big-time investors are backing that effort. Worldwide folks spent more than $30 billion to sport their favorite teams' merch last year according to a report by ResearchandMarkets.com.