How to Collect and Use Data for the Greater Good

Businesses need to ask themselves, what are my questions that i want the data to do? They need to sit back and think about what what problem they're trying to solve. You don't know what's garbage in and garbage out until you start analyzing the data at the end of the day. Smaller companies need leverage consultants and bring in experts to help them. And the bigger companies need to see what kind of resources they have and retol em and start analyzing what they have.