12min chapter

How Stories Happen cover image

“Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts

How Stories Happen

CHAPTER

Crafting Relatable Narratives

In this chapter, the speakers explore the art of storytelling, emphasizing relatability and playfulness in engaging narratives. They analyze techniques to enhance reader engagement through personal anecdotes and vivid wordplay, while reflecting on their growth as writers. The discussion also connects storytelling dynamics to broader themes of human behavior in shared social spaces, particularly in the context of modern technology.

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