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Get a Raise Using This Thinking Method! | Ep 405
The Game w/ Alex Hormozi
Scaling Up in a Business
If i want to provide x, y z service, and there's another guy who's willing to provide x y z service for less, then most consumers will just go to the one that costs less. And soe do that, we we basically fall into creating lots of value. We price high. So we're asking for a bigger percentage of the value that we're knowwhere creating. And we're doing it as a category of one in that there's no other people who can do it. The easiest thing to do is its nitch down at first, riht it so that we can get really, really good at delivering one very specific, high amount of value to a
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