Innovative Monetization in Digital Streaming

This chapter explores the distinctive strategies employed by digital streaming platforms like SoundCloud to foster deeper connections between artists and their superfans. It discusses how user-generated content and targeted monetization efforts, such as exclusive access and merch stores, can enhance fan engagement and loyalty. Through examples like Billie Eilish's journey, the chapter illustrates the importance of identifying and rewarding dedicated fans rather than merely extracting value from them.