Can We Get Athletes to Buy Non-Alcoholic Craft Beer?

Surfer founder learned from interviews that lots of his athlete friends were passionate about craft beer and drank one nearly every night at home. His black box question was: Can we get serious athletes to buy our non-alcoholic craft beer to store in their fridge and drink post-workouts? Once you've got a specific question like this, you get to flex your creative scientist muscles to try to answer it.