There’s never been a better time to build your audience. They are the people who will cheer you on and champion your work. It’s essentially a ‘cheat code’ for your business, ensuring that you’ll have people there to support you as you create and grow.
But if you’ve never built an audience before, it can seem daunting. Where do you find the people who want to hear from you and would miss you if you didn’t show up?
As usual, getting started is the hardest part. Here are a few tips and reminders that will help.
Main takeaways
- The most direct metric for how many people have decided to actively engage with you is your number of email subscribers.
- If you can get 1,000 people to engage with you and be there to swarm the next thing you create, you don’t need to charge that much to make a good living.
- Getting your first subscriber is important because it shows that it is, indeed, possible to create an audience from scratch.
- Building an audience is not sexy. It takes time, it takes a lot of asks, and it pushes you out of your comfort zone.
- Once you build an audience, you have to show up consistently. Maintaining your audience is all about showing up and sharing with them.
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“When you ask yourself, “where in my body do I feel stress?”, you can start to distance yourself a bit from the stress itself. It goes from ‘I am stressed’ to ‘I feel stress’ and that’s much easier to find ways to deal with.” ~ @nathanbarry
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