Are You Already Spending Money on Instagram Ads?

There's a big difference between trying to get people to spend new money and getting them to shift money. Almost all of your targets are already spending money on advertising or awareness of some sort. Get as much information as you can about why they're buying, why they're not buying from you yet. And then think about where their money is always already going and where you could sort of siphon some of it off to yourself. Does that make sense?