Success by Design with Daniel Scrivner
Forcing Function Hour
00:00
Design Sensitivity
Designers are always looking for ways to make things more friction-free. They can't turn it off, and try to find the benefits outweighing the costs. Daniel Altschuler says there's no form of self sabotage in design: Everything we do is satisfying some deep seated need. He argues that products companies like cosco succeed despite not being well designed because they serve a purpose.
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