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Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014

GTM Unfiltered

CHAPTER

Introduction

The hosts discuss the concept of strategic narratives and how companies can use them to guide their strategy and go-to-market approach. They explore the idea of telling the story of a brand through the voice of the customer and building a vision of the world, highlighting Andy Raskin's insights on the topic.

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