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#113, Hayden “Woody” Wood, cocktail entrepreneur, world champion, author of 10 cocktail books (and Guy Fieri’s tour buddy)

The Philip Duff Show

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Rethinking Sales in the Beverage Industry

This chapter challenges common misconceptions about sales, emphasizing trust-building and genuine relationships over aggressive tactics. It explores the dynamics of selling alcoholic beverages, sharing insights on advocacy, education, and the importance of understanding the hospitality sector to drive successful sales.

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