1min chapter

Lenny's Podcast: Product | Growth | Career cover image

Countdown of the top 10 episodes of the year

Lenny's Podcast: Product | Growth | Career

CHAPTER

How to Reduce Barriers to Doing the Behavior

The only wrong answer here is login. When we're consulting teams, it'd be like, we need to get uncomfortably specific in the behavior. So example, if I'm Peloton PM and I'm working on the app, I would say something like within seven days of somebody starting the app, they do two 10 minute workouts with two different instructors. Now, obviously that is wildly specific and you'd probably be very happy if they did one workout with one instructor. But the reality is if you don't define that behavior, you're going to change. You can't actually define psychology's that affects someone's decision making when doing that behavior.

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