Three GTM Principles: PMF to Platform

#299 Drive | This episode is from Drive 2025, our 2 day in-person event for B2B marketers in Burlington, VT. Our first speaker was Sangram Vajre, Co-founder and CEO of GTM Partners and expert in GTM strategy. He shared a great session on building a repeatable GTM Operating System for sustainable growth, offering insight from 100 companies on what separates teams that scale from those that stall.

Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.

Timestamps

• (00:00) - – Intro from Dave
• (03:07) - – Sangram’s background + setup
• (05:07) - – What GTM really means
• (12:02) - – The 3 stages of GTM maturity
• (12:27) - – Why NRR is the key metric
• (21:07) - – The “boring marketing” advantage
• (27:53) - – How to say no and prioritize
• (29:53) - – Why GTM alignment beats tactics
• (33:53) - – Building your GTM Operating System
• (36:13) - – Q&A: GTM alignment, discovery, growth

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