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The Rise of UberX
Uber's been around since 2009 at this point. They're doing limo licensed driver pickups via an app, basically dispatch for limo drivers and black car drivers via an app. Uber hadn't launched UberX yet. So it was competing against them. It was competing against side car, but it was really competing against non-consumption. And so Uber gets super pissed and they start lobbying and they try and shut down.