Are We in a Crisis Right Now, or Is This a Moment of Great Opportunity?

I think we're in a moment of greater opportunity. Oftentimes, when people reflect that opportunities and generations past, it really is a new distribution channel that creates the platform with which a whole new ecosystem can be built. The last ten years was ultimately characterized by the rise of the millennial. And now, you know, largely millennials are having children and settling down. But then what does it look like for the genzee generation, who's growing up and just starting to hit their adl years? We'll see. I rended up writing something after 12 or 15 months of covid and just thinking about how our priorities have changed. It might be that it comes back because our memories