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How Do We Get Engagement?
Neil Patel: I think like just one point on this whenever these platforms release something new you should all be playing with it to test to see whether it gives you fantastic additional reach because very often it does. The more these algorithms get advanced the more you shouldn't worry about them and you should just focus on your audience and content. But that's the constant like battle isn't it like how do we get engagement? Because that's that's the whole thing without engagement none of the other good stuff that you're after flows through.