The Decision to Go Full-Cast

It was really more of a fundamental analysis where when we looked at wine, there are two main factors from a fundamental side that drive price appreciation. When we're aging the barrel, we have that appreciation and then you have that scarcity as well. We thought that by starting with barrels first, not to say that we won't ever do bottles, there's just a stronger fundamental play for investing in those barrels. The angel share decreasing the actual volume of alcohol in the barrel where we feel really good from a fundamental analysis side. That bottle is going to stay the same and you're really at the mercy of the market.

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