2min chapter

On Brand with ALF & Rory Sutherland cover image

The $1 billion tomato: how 150 years of history drives new innovation at Heinz

On Brand with ALF & Rory Sutherland

CHAPTER

The Impact of a Big Brand

Thetontes was only for a few but we are also vigen. I think innovating a company with the power of hind we have, we have the benefit of scaling up trands that we believe bigness ianability being, helping people to it better. Tha, for putting into our teams andin owr into our initiatives, a the right decisions do. It looks like a small thing, but it's quite q inovation.

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