How to Encourage Unboxing Behavior

Mr. B: I think it's a good idea to try and encourage that behavior, not like force it, but organically encourage the behavior of unboxing. And if you look on YouTube and TikTok and Instagram, there are tons of people who are trying the Hot Sauce. We authentically think that's super cool. So we share a lot of that through. Airac with pizza pie. This is an inherently shareable product. You want to share this on Instagram or on YouTube of like, I tried pizza pie on blank. That blew up. It was really interesting because we talk about content product fit - which means you don't have to change your content to introduce a product