7min chapter

The Art of Manliness cover image

Tribal Runners, Weekend Warriors, and Our Changing Relationship to Endurance Sports

The Art of Manliness

CHAPTER

Exploring Endurance: Ads & Athletic Culture

This chapter intertwines vibrant product advertisements with an insightful discussion on the evolution of running in Western cultures. It contrasts data-driven approaches to endurance sports with the naturally joyful experience of indigenous running traditions, referencing 'Born to Run' and the Raramuri runners.

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