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How Do You Build a Brand? (on Behind the Brand with Bryan Elliot) Pt. 2 - March '22 | Ep 495
The Game w/ Alex Hormozi
How Do I Increase My Total Addressable Market?
The one thing I remember from maybe one of the things that you taught me was to think about the scalability of those. And the scalability comes, there's the entrepreneur component, which is like, how do I create a deliverable that is more scalable? If you think about my trajectory, I first, and I had a job, right? And then I started selling fitness services because I was a skill that I learned. And then I got other people to do fitness services for me. So this is all levels of leverage. Like, opportunity is just a fancy word for leverage. After that, I sold licensing, which was with media, right? Every new customer was very low
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