The Oscars: Does Anyone Care Any More?
The Rest Is Entertainment
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Navigating the Media Landscape
This chapter examines the tension between traditional broadcasters like the BBC and ITV and emerging streaming platforms such as Netflix and Amazon Prime. It highlights the impressive performance of traditional channels and urges public service broadcasters to adapt to the rapidly changing media consumption habits, particularly among younger audiences. The discussion emphasizes the importance of collaboration and innovation in content production to compete effectively in the evolving digital landscape.
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