How to Build a Go to Market Function

Anupreet Singh is the GTM leader at 6sense Previously he was the head of GTM at Slintl where he built the team and set up the GTM function from the ground up. In this episode he spoke about the essentials to build a Go To Market function, the dos and don'ts of pitch and positioning and more in his conversation with Roshan Cariappa.

Topics:
00:00 Introduction
01:24 How has the GTM function evolved over the years
05:45 The Essentials of Building a GTM function
12:02 Hiring for GTM 
19:46 Onboarding and Enabling an SDR
25:10 Dos and Don'ts of Pitch and Positioning
31:47 Template for sales execution
39:50 Principles to build a sales tech stack
47:24 Nuances of selling from India to US
51:05 Books and Podcast Recommendations

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