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102: Chase Hughes | Why Authority Is More Influential Than Skill
The Jordan Harbinger Show
Is the Social Proof Mechanism More Important Than the Survival Mechanism?
A 99% of participants in the study stayed in the room to the point where they would have been killed by the smoke. It's like, hey, look, you know, it's totally fine if you die as long as you do the same thing as everyone else. I think our social proof mechanisms are tied into survival. So it's hard for the brain to negotiate which one is more important.
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