Why Senior Executives Don't Understand How Data Is Sourced and How It's Used

The way in which your source data is, wherever it's coming from, impacts how quickly or easily a given question can be answered. It means that if senior executives don't appreciate that, what you think is a simple question to answer is actually a kind of a difficult question to answer. And so having an appreciation that, for example, the way that we store sestions is separate from the way that they're collected and stored makes things more transparent. So i mean, i know this isn't really a point on democratization, but i think it's more like a point on on democratization of of the challenges around data as aforce, the data axcess, you will