How Do You Build Your Social Media Ads?

Execs is a show from Erik Torenberg and On Deck for founders, operators, and pioneers who want to understand the playbooks, frameworks, and tactics that leading tech companies today have used to scale. We're simulcasting the series on the Village Global podcast.

Gina Gotthilf spent five years at Duolingo and helped the company grow from 3 million to 300 million users. She is the kind of VP of Marketing that isn’t afraid to get her hands dirty.

Gina is an A/B testing vet, and shared her best frameworks and lessons for how to A/B test well. She also shares her PR and influencer strategy tips, as well as her thoughts on how to hire your first marketing person.

She is now cofounder of Latitud, which supports early-stage entrepreneurs in Latin America solving some of the biggest problems in emerging markets across the globe.

Her passion for her job and life are evident throughout this episode. We hope you enjoy.