Under this system, when you stop it altogether, month one of the quarter is very dominated by planning. And then on the heels of that board meeting, you're going to re prioritize your overall product road map. Take tha rig eighteen days. I would always do it in the second or third week of the quarter. Why? Because the data is still fresh. Wantte the bore to look at the freshest sales data as soon as it gets reported out. That make total sense, right?...