55 | 22 Lessons From a $5 Million a Year Coaching Business (Part 1)
The Obvious Choice
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The Gap Between What You Want to Talk About and What Your Client Really Need
If you try to work forwards from the solution, you will often over complicate things. And are just naturally going to be better at it than we are. So if you understand what problem you're solving, which is I need a few clients, man, well, then you can work backwards from that. What you want to talk about and what you want to offer may not match what they actually need.
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