A Young Lion In Cannes - Max Slonim, Strategist
Sweathead, A Strategy Podcast
00:00
The Effects of Surveys on Advertising
The first thing you get back, which is immediately apparent, is that people don't like ads. So they hate ads at the very same time. I'm not sure and indeed they're probably not meant to really understand how advertising actually works. An example of that is we spoke to a really nice old gentleman in a cafe. We sat down and we said, what was the last ad you remember seeing? And the first thing he started off by saying: "I don't want don't want to TV it" It's probably the one thing, the one sort of big fault with surveys in a way is that peopledon't often do what they say.
Play episode from 19:49
Transcript
