Kanye West is a great example of this. When you are so highly associated, if there's a single point of failure and with an artist like Kanye,. really, if Taylor Swift suddenly starts going crazy, that might affect her sales and her other enterprises. And then the third observation is, are Bowie bonds going to still be a thing? The first question is, when are we going to see the artists, at least the ones who have achieved mogul status, they're going to be like, hey, fuck you record company, I don't need you?"

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