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12min chapter
The brands trying to change the world - Chris Baker, Serious Tissues & Change Please
Uncensored CMO
Brands with a Purpose
This chapter explores the unique identities of brands that prioritize social change, using examples like Tony's Chocolate and Liquid Death to illustrate effective purpose-driven marketing. It emphasizes the importance of creativity, humor, and ethical considerations in branding, showcasing how these elements attract customers while promoting sustainability. The discussion also highlights the increasing interest from investors in companies demonstrating societal impact and the industry's shift towards viewing sustainability as a growth opportunity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode