This week on The AI Report, Liam Lawson sits down with Celeste Yamile, a personal brand strategist who went from selling Fiverr gigs to building a six-figure business, powered by AI and a loyal LinkedIn audience of 20,000+.
Celeste breaks down how she bootstrapped her business using content, systems, and ChatGPT. She shares why most creators fail to connect, how she builds content with her own voice, and how storytelling and structure helped her grow faster than she imagined.
We dive into her actual workflow, her AI stack, and the mindset shifts that helped her turn monetizable knowledge into a real income engine.
Also in this episode:
• Her transition from teaching English to coaching creators
• Why ChatGPT still beats Gemini and Claude for her content process
• What most creators get wrong about authenticity
• How she helps clients build their first digital product
• The story behind matching her dad’s 25-year salary with content and coaching
This is an inspiring and tactical breakdown for anyone building a business with content, community, and AI.
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Chapters:
(00:00) Why “How I” Beats “How To”
(01:19) From Mexico to the World: Learning Online at 15
(03:20) Making Money With Tutorials and Fiverr
(06:01) Building a Foundation With YouTube
(08:07) The Daily Habit of Taking Action
(09:20) LinkedIn vs TikTok: Building with Intention
(11:17) The Truth About Good Content
(12:10) How Posting Three Times a Week Changed Her Life
(13:13) Studying Top Creators With Clio
(14:00) A/B Testing Frameworks for Better Results
(16:02) Growing From 300 to 86,000 Impressions
(17:02) Storytelling as the Ultimate Growth Lever
(18:17) Her Daily ChatGPT Workflow
(20:18) Batching Content to Beat Creative Burnout
(22:09) Custom GPTs That Sound Like You
(24:01) You Don’t Need to Sound Like AI—Just Sound Better
(26:03) Building a High-Ticket Coaching Offer
(28:11) Picking the Right Clients
(30:03) Action > Information
(33:14) “Buy Back Your Time” by Delegating Right
(35:00) Hiring Your First Assistant
(36:27) Scaling Toward In-Person Community
(37:27) From Corporate Salary to Creator Income
(39:01) Why She Wants to Help Others Be Seen
