Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset
The Content Strategy Podcast
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What Are Some of the Conversations Around Content?
A lot of times when you sit down to talk with a content marketer or somebody who's responsible for the web, they're saying our content is a mess. And that it is, in fact, that conversation around the content that drives towards the larger conversation around the importance of customers experience. What are some ways in which you have seen coming in to talk about whether it's tactical conversations around content, or larger con sations about, you know, content operations and regy?
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