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#328 - Jack Butcher - Visualising Value & Constant Creativity
Modern Wisdom
Psychic Is a Myth
The problem is, overtime, you habituate just that mile in gets so hard in your brain. The idea that staying stuck in that feedback loop is good for the long term results of a business is a myth in most cases. And my industry, night life, right, it is so messy to work out. There's no such thing direct marketing. There's the brand. Everything you do is branding, right? So you have no idea why is a night cool? Why is n event cool? No one knows. It just is, you know, then it's not cool. This is an exception to the rule.
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