Every audience is a unique challenge, but any challenge can be conquered through mastering the most important skill in sales: empathy. 

Creating an emotionally safe environment is paramount to convincing your customers that your service is the answer to their problem. That concept is core to the ‘Gene Close,’ which is the most effective sales technique to sway any audience. 

Today, I’ll be diving into the details of the ‘Gene Close’ and how you can use it to create the perfect pitch and offer, and seal the deal for the final sale.