5min chapter

TED Business cover image

Why the secret to success is setting the right goals | John Doerr

TED Business

CHAPTER

When Is the Right Time to Set Goals?

There is a phenomenon called the fresh start effect, coined by researchers katy milkman at wharton and hang chang di at us la. These are moments that you can use as gold setting and goal revisiting opportunities. People who were reminded to revisit their goals on landmark days were more likely to adhere to their goals.

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