The Drive for Christian Publishing

The publishing industry is driven by one thing: money. If you write a great book, unless you're really lucky, if you don't have a platform, it's gone nowhere. I think there was a time before the big Christian publishers were owned by multinational conglomerates that had no kind of faith or mission element besides making money as businesses. The work and craft of writing is kind of being antithetical to the work of marketing yourself. And so it's not that platform or reach or audience is totally unimportant in a lot of cases but it certainly needs to be less important than it's made out to be.