Craig Mabbitt (Escape the Fate)
The Punk Rock MBA
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Navigating Success in the Streaming Age
This chapter examines the competitive landscape of the music industry, highlighting how artists vie for audience attention in a world filled with distractions. It discusses the rise of Twitch as a vital platform for musicians, particularly during the pandemic, transforming fan engagement through virtual interactions. The chapter emphasizes the personal connections forged between artists and fans, illustrating the evolving definition of success beyond traditional metrics.
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