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How China’s BYD Became King of the Affordable EV

Big Take

CHAPTER

BYD's Rise: From Batteries to EV Dominance

This chapter explores BYD's strategic shift into smaller, emerging markets in light of tariffs affecting larger regions like the U.S. and EU, underscoring their goal to surpass Tesla in the electric vehicle sector. It highlights the personal story of a determined engineer and a crucial sales manager whose relentless pursuit led to key partnerships and significant growth for BYD. Through a blend of visionary leadership and operational expertise, the chapter outlines BYD's transformation from a battery manufacturer to a major player in the automotive industry.

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